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This is the online business growth community where Petpreneurs who want to make more money with more ease come to learn, grow & help each other succeed. Created and curated by two of the pet industry’s leading marketing experts, the resources and community you’ll find in Working with Dog, are second-to-none.

Bursting with pet-industry specific insights, resources, tools, advice, templates, tutorials, examples PLUS the most wonderful animal-crazy humans - Working with Dog is like Hogwarts for pet professionals, once you’re in, you’ll never want to leave...

Could you benefit from more money and less stress?

Working with Dog provides a complete blueprint (we call it the Freedom Roadmap) to get you from wherever you are right now, to a life of freedom and fulfilment, fuelled by a successful pet brand.

Once you're in, your first step will be to take a quick quiz to find out where you are on the freedom roadmap.

Then you'll be directed to EXACTLY where you need to start, and what you need to do next, to achieve the growth you're seeking. Best of all, there are checklists for every step and every stage, linked directly to all the valuable resources with WWD to help you quickly wrap your head around what needs to be done, and then get there faster.

This is a perfect fit if you are at one of these business stages:

Getting Started: You're in the early stages of your business and don’t have much of an email list, or you still have a side hustle and your goal is to go full-time
Growing: You're selling to a large number of customers and want to scale further, or working with a small number of clients in a deep way and want to generate more leads.
Leveraging: You're profitable but desperately need to create more systems and processes to optimize your efforts and improve your results.
Freedom Chasing: You're ready to spend less time day to day in the business or possibly maximize the value of the business you can count on a profitable exit

What Members Are Saying:

“Investing in Nic and Jane's expertise was one of the best business decisions I ever made (right up there with quitting my corporate job).

Together, they have helped me gain clarity on what I want to accomplish with my business and who I want to be as a business owner. Nic and Jane have helped me find my brand voice (hint: it's mine, quirks and all!), taught me some major marketing skillz, and they continue to help guide my efforts as I climb toward some pretty lofty goals. Working with Dog is about dreaming BIG — and then making those dreams a reality through hard work, smart marketing, and a little sprinkle of sparkly magic. Plus, the WWD community is like none other. We are a passionate group of petpreneurs who genuinely want to see each other succeed. We are friends, confidants, and kick-*** business owners. Working with Dog is awesome!"

-Terran, Pet Photographer, US

We help petpreneurs find freedom and fulfilment by building pet brands instead of just pet businesses.

We help make marketing easier, more effective and *gasp* maybe even fun... We created Working with Dog to be a safe, supportive space for you to do exactly that.

Meet Nic (pictured left)

My name is Nichole, but you can call me Nic. I believe that time is our most precious resource, so I help entrepreneurs build successful brands that support a life spent exactly as they choose. I have a Masters in Marketing and a decade of practical experience creating and growing pet brands, including ‘Dog is Good’ which I co-founded in 2007. As a graphic designer, commercial pet photographer, and marketing strategist I have had the opportunity to help solopreneurs and billion dollar brands alike launch, and grow. My book ‘Million Dollar Dog Brand’ is the essential guide for entrepreneurs who want to build a profitable, sustainable business in the pet industry

Meet Jane (pictured right)

Jane's been rocking it out in the pet industry for 16+ years, leading content strategy and marketing as Former Editor-in-Chief of Pet Health Network, Senior Producer at Petfinder.com, Founder of AdvoCats (and Dogs, Too!) and with many other leading pet brands like Animal Planet, Petco and more. As President of 'cause Digital Marketing and new co-owner of Working with Dog, she specializes in helping pet businesses large and small focus on achieving their marketing results, so they can focus on what matters--helping pet parents celebrate and take the best care of their pets.

What Members Are Saying:

"I highly recommend Working with Dog on many levels – the content available for download alone is worth the small price. Info is geared to pet entrepreneurs without being too basic or too advanced. My #1 reason for loving Working with Dog is the visceral feeling that Nichole GETS what we are each going through and has common sense, business savvy answers. BOOM. Plus, the community of like-dog-minded entrepreneurs is motivating, inspiring and validating – sometimes all at once." - Kathy, WWD Member

Well, we do have some secrets saved-up... but this is what you can expect to receive during your membership:

MONTHLY MARKETING GENIUS: Each Month we will present a new theme that will help you on your journey to find freedom & fulfilment. Existing themes include: Productivity, Annual and Quarterly Planning, Facebook Ads, Sales Funnels, Sales Promotions, Plannable Revenue, Advertising, Branding, Becoming a Pet Influencer, Getting Organized, Building Authority, Automation, Creating Content, Your Ideal Client, SEO & Findability, Email Marketing, Photography, Website 101, Delegation, Social Media 101, and much, much, more...
EACH THEME INCLUDES: Pet Industry trends from the past 30 days to keep you in-the-know, done-for-you social media templates and shareables to make your content creating easy, basic and advanced articles and content related to the monthly theme, a workbook to use right away or file away to help you action the most important bits when you're ready, links and dates for our live Q+A, workshop hours and office hours and more...
PETPRNEUR FREEDOM BLUEPRNT: An exact path to follow and milestones to achieve (with links to pet-specific tools & resources in the WWD archive) to help you get from where you are now, to where you want to be. Always know where you are, and what you need to do next to grow your pet business & brand! Celebrate WITH us when you achieve each milestone!
MONTHLY LIVE Q&A GROUP COACHING CALLS: Bring your questions about the monthly theme or anything else that's on your mind and we will answer them live! Plus all calls are recorded so you can listen on-demand, or revisit them later if you need. These calls usuall take place the last Thursday of the month at 8am PST / 4pm UK.
PRIVATE WWD PETPRENEUR GROUP: Smart, friendly non-salesy, non-competitive community of petpreneurs that really get you. Life-long friendships and profitabl partnerships are born here every day, all year long!
WEEKLY ACCOUNTABILITY: If you tell someone you're going to do it, there's a higher chance you will actually do it. Count on us to ask you what three things you'll accomplish each week on Monday, and check back in on Friday to see if you did them.
ACCESS TO THE MARKETING GENIUS™ ARCHIVES: You have 24/7 instant access to 3+ years of content. Plus, access all recordings of past Q+A calls, tool reviews, how-to's and workbooks.
MONTHLY PET INDUSTRY TREND REPORTS: We're keeping our finger on th pulse of the pet industry so you can focus on your business. Each month will bring you data-rich reports of what's happening in the pet space and what it means for your business.
PEER SUPPORT: You are not alone and no one understands what you're going through better than us! Let's grow and evolve together. We will lift you up so you can go make that difference in the world you're hungry to make: your colleagues, customers, industry and of course, pets all over the world will benefit !

What Members Are Saying:

"Every week there has been something new and helpful. I am a business newbie, but even if some of the topics I am not quite ready for, reading about it has gotten me thinking in different directions and trying new things. Plus I love knowing that the material is always there for me to come back to when I am ready for it. The members of the Facebook group are welcoming and friendly and that’s a huge plus – I so appreciate the content, guidance and support Working with Dog has given me!" - Jill, WWD Member

The Official Business Club for Petpreneurs

Want to make more money with more ease in your pet business?

What is Working with Dog?

Who is Working with Dog for?

How Do You Know if You Need it?

Just for Petpreneurs Like YOU

A Note From Nic & Jane

What is Included in Membership?

Do you Love a little Extra?

FAST ACTION BONUS ($500 value) SOLD OUT

What is the Investment?

Regular: Annual

Regular: Monthly

Roll On Q3, We Are Ready for Ya!

Welcome to the WWD Family!